Novian Health Announces Agreement with Tower Radiology Center in Tampa Bay

November 18, 2009
Contact: Liz Dowling, (800) 386-0157
Dowling & Dennis Public Relations
E-mail:Liz@DowlingDennis.net

Novian Health Announces Agreement with Tower Radiology Center in Tampa Bay Leading radiology practice offers Novilase™ to treat breast lumps CHICAGO – Novian Health, manufacturer of Novilase™ Breast Therapy for benign breast tumors, announced an agreement with Tower Radiology Center to provide the Novilase laser treatment to treat benign breast lumps.

“Benign breast lumps are common and women often want them removed because even though the tumors are benign, they associate them with breast cancer symptoms,”said Miguel Del Toro, M.D., a radiologist at Tower Radiology. “Until recently, benign breast tumors were usually removed by surgeons. The Novilase procedure is a valuable addition to radiologists’ toolkit, and the procedure will be even more valuable if and when it becomes available to remove cancerous breast tumors.”

Novilase is a minimally invasive procedure that uses heat from a laser to destroy benign breast tumors, (e.g., fibroadenomas). These breast lumps appear most often in premenopausal women. Novilase, an alternative to surgical removal, is safe, effective,and less risky than surgery while providing a superior cosmetic outcome. Novilase is FDA-cleared for this indication and is not an experimental procedure.

The procedure is performed using local anesthetic via two small probes inserted through tiny nicks in the skin. Only targeted tissue is destroyed. After the treatment, the nicks are covered with an adhesive bandage and do not require sutures as with surgery. The body’s natural healing process repairs the site by replacing ablated tissue
with healthy tissue.

Tower Radiology Center is also participating in the American Breast Laser Ablation Therapy Evaluation (ABLATE) data collection program, to gather further clinical information about Novilase.

The Tower agreement is one of several similar agreements being announced by Novian Health this year.

“As Tower Radiology is demonstrating, Novilase can be integrated into a radiology practice to offer patients a minimally invasive treatment alternative” said Henry R. Appelbaum, Novian Health’s President and CEO. “We invite any radiologist in Chicago for the RSNA annual conference to contact us at our Chicago headquarters while they’re here. We would be happy to provide information about Novilase and arrange a demonstration of the procedure for them.”

About Tower Radiology Center

Tower Imaging, Inc. ‘dba’ Tower Radiology Center, is Tampa Bay’s largest physician owned and operated outpatient radiology practice. Tower’s highly trained board-certified sub-specialty radiologists provide unparalleled experience in outpatient diagnostic radiology, with specific training in neuroradiology, musculoskeletal, nuclear
medicine, cardiothoracic imaging, women’s imaging, pediatric radiology and vascular & interventional radiology. In addition to Tower’s commitment to provide the community with the highest level of quality in diagnostic radiology, Tower radiologists participate in research and teaching as voluntary faculty with University of South Florida College of Medicine, Department of Radiology. For more information, call (813) 24-TOWER or access www.towerdiagnostic.com/womensimaging .

About Novian Health

Novian Health Inc., located in Chicago, is a privately held company with proprietary technology for the treatment of tumors using Interstitial Laser Therapy (ILT).The company’s minimally invasive Novilase procedure uses ILT (controlled heating) for the ablation of breast tumors as an alternative to the surgically invasive, traditional “lumpectomy.”
Novian Health received its first FDA 510(k) market clearance for treating fibroadenomas (benign tumors) of the breast and expects to offer its technology at centers around the country. Approval for treatment of malignant tumors will also be sought. Formore information, call (312) 266-7200 or access www.novianhealth.com.